Palcohol… Why?

I was a bit intrigued when I first read about Palcohol.  If you haven’t already heard of it, Palcohol is powdered alcohol in a packet that’s ready to be mixed along the lines of Kool-Aid or Tang.

Surprisingly, powdered alcohol is not something new.  Patents involved with powdered alcohol go back as far as the early 1970s.  Finding out that this knowledge has been out there for so long, I’m actually surprised that it’s just now making its way to the US market.  It’s already been sold overseas in several different countries for years.

One concern that I see that keeps popping up on all the different stories is the idea of kids getting ahold of it and sniffing it.  That’s a bad thing to consider, but people are going to do bad things as long as this Earth is spinning.  I hate to be a Debbie Downer, but that’s just being real.  The best way to avoid that from happening is to not put it out on the market in the first place.

On the other hand, I could see the potential of powdered alcohol being used for cooking purposes more than for mixing drinks.  Why go through the trouble of having to measure out water to make a drink when you can pour it straight from the bottle ready to go?  With the different drinks they’re advertising, I see more potential for this powder being used in sundaes, cake icing, or any other kitchen concoction that could be dreamed up.

Yesterday’s news said they had approval for this, but the USA Today released an article that said the approval was issued in error.

A product called “Palcohol” gained widespread attention online in recent days after it was reported that the Alcohol and Tobacco Tax and Trade Bureau approved the powdered alcohol, including vodka and rum varieties. But a representative for the federal bureau, Tom Hogue, said in an email to The Associated Press late Monday that the approvals were issued in error.

Hogue did not immediately respond to requests for further details, including how the error occurred. In an email message, Palcohol’s parent company Lipsmark said “there seemed to be a discrepancy on our fill level, how much powder is in the bag.” It said it will resubmit the labels for approval.

According to the website for the Alcohol and Tobacco Tax and Trade Bureau, multiple varieties of Palcohol received “label approval” on April 8. Palcohol said in an email at around 5 p.m. EDT that it agreed to surrender the approvals “a few hours ago.”

First, I see an energy drink that gives you wood.  Now, it’s powdered alcohol.  One can only imagine the hijinks and shenanigans that would ensue if the two of these were combined in an all out hedonistic soiree.  Maybe that’s why they’re bringing this to market.

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4 thoughts on “Palcohol… Why?

  1. Why go through the trouble of having to measure out water to make a drink when you can pour it straight from the bottle ready to go?

    If some ad man comes out with a slick commercial convincing folks that drinking this is cool and/or all the “beautiful people” do it, it’ll probably outsell the liquid stuff. (Who’da thunk people would ever pay more per gallon for tap water in a plastic bottle or jug than gasoline?)

    I basically only drink water (out of the well) and it sure makes for a less complicated life. 😉

    Like

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