This weekend, there’s a new movie hitting the theaters called Devil’s Due. As a promotion for the movie, the people who made the movie set up a hilarious prank on unsuspecting people strolling the sidewalks of New York. This seems like the beginning of a new trend for movie promos. I don’t think the billing posters will disappear, but in an instant gratification society, this has to be a great way to build excitement for your movie.
In a little longer than one day, this YouTube video has gained more than 13 million hits. As funny as it is, it is not the first one. The crew that did the most recent remake of the horror classic Carrie did the same style promo set up inside a coffee shop.
The NFL may be shaking in their boots just a wee bit as it’s much cheaper to do this kind of promo clip as opposed to paying for 30 seconds of Super Bowl TV time. The only Super Bowl commercials that I have watched as much as these videos were the Terrible Terry Tate: Office Linebacker series that advertised Reebok.